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Whenever opinions are canvassed for such questions there’ll inevitably be sparkling, shiny imagery employed where new technologies dazzle and the buildings of the future are smart and amazingly clean. There’s something missing from such visions of times to come – people. Messy, untidy, awkward, contrary people. When it came to Direct Marketing there were those […]

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Good question, rhetorical, hypothetical person! Why indeed when you’ve (hypothetically) done your own mailings in-house taking a few staff from different offices, hand-stuffing a few thousand envelopes over a few days, printing letters on your own printer, then putting them through your franking machine. Well time and time again we’ve done such jobs for all […]

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Well this is very much dependant upon what you’re posting and how many but, leaving that to one side for the moment, let’s start at the beginning: who you’re mailing to. Databases can resemble an out of control garden sometimes: things in the wrong place, a lack of structure, and, sadly, the deceased still in […]

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